We hear this term ‘Influence’ a lot within our industry, but what does it really mean? Many people think it means having thousands of followers, I’m wondering myself what it truly means compared to followership. If you take a look at the definition of Influence it literally means “the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.” – Oxford Dictionary. Not forgetting defining what following means “a body of supporters or admirers.” – Oxford Dictionary.
So in the marketing world, they reach out to bloggers and social media influencers. Now the true meaning of influence is to be able to guarantee sales based upon something you write or showcase on your platform, following is gaining the trust of individual this could be through many things. Since the whole escaped of Instafraud, it seems that the industry has finally woken up to those who seem to have faked it until they made it.
However are some of the marketing business people to blame? I constantly get bombarded with emails about buying followers so that people believe I have a stronger presence online or they will manage your account to get you thousands of followers, the idea that you can buy a readership or interest is just crazy. Not only that but to send rude emails to bloggers who are genuine content creators with such as “well you don’t have the following numbers we want or like”, really queen??
Twitter is notoriously fickle, you only really get retweets or reach if you’re on the TV or a famous celebrity, otherwise, no-one really cares. You can build a genuine following that is strong but doesn’t mean your influence will last on there. It’s almost the same with Instagram except for their algorithm, which is hideous, it picks out the best time to post to be seen by the most people. Okay so I’m with you so far, but then it also orders you on how many followers you have, so it doesn’t matter if post at a popular time because you’re drowned out by someone who might have 10k more followers then you.
I think we seriously need to rethink about how we interact with an audience, this whole style blog way of “blogging” is awfully disingenuous. Clearly just an effort to get more vanity likes so you look more popular, even then you can buy likes, comments etc – where does it stop?
Let’s band together a create something new, something genuine, that can’t be bought or introduced to bots that do the work for you.
Let’s make something worthwhile.