Beauty

The Future of Foundation.

Scrolling through the internet I’m always looking for something that catches my eye, normally I just keep scrolling until I’m …

Influence vs Following

We hear this term ‘Influence’ a lot within our industry, but what does it really mean? Many people think it means …

What is Click Bait?

More and more publications are relying on shocking one-liners than ever before, what most in the business call click baiting. …

Payment not products…

As I’m sat here beginning to write this, I’m really wondering how it ever got to this stage. The amount of …

Krashing Down, Kylie Cosmetics

If you’ve been living under a rock or not keeping up with popular culture, Kylie Jenner is part of one …

What is an ‘Influencer’?

Since the rise in blogging platforms, some online bloggers attract more viewers and followers then popular print magazines. These blogs …

The Pros & Cons of Gifting!

Everyone should of at least heard about this PR strategy which is used by brands big and small. The whole …

The Aura Soma Experience

I was invited to the Positive Luxury in association with Aura-Soma Pegasus inside the plush Metropolitan by Como in Knightsbridge …

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