Influence vs Following

We hear this term ‘Influence’ a lot within our industry, but what does it really mean? Many people think it means having thousands of followers, I’m wondering myself what it truly means compared to followership. If you take a look at the definition of Influence it literally means “the capacity to have an effect on the character, […]

Longmorn: a boutique range of single malt whiskies

From its birth, Longmorn was the pinnacle of exquisite taste and the answer to Scotch enthusiasts that have a hunger for unbridled luxury. A superb range of three precious whiskies realised in the dream of a pioneer, John Duff, who dedicated his life to creating single malt whisky that would be appreciated for generations and […]

Get the taste of Summer with the Cranes

This Cranberry and Blood Orange Liqueur was developed by Cranes co-founders and identical twins Ben and Dan. The Twins collaborated with one of the UK’s top mixologists to develop this smooth, flavour filled liqueur. The vibrant red beverage is handcrafted in Cambridgeshire and uses the finest cranberries from Wisconsin USA, along with high-quality blood orange […]

What is Click Bait?

More and more publications are relying on shocking one-liners than ever before, what most in the business call click baiting. I understand the premise that it’s supposed to draw in more visitors to read the article to find out what they’re talking about, however, I feel people are becoming tiresome of this marketing technique. The […]

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