Instafakers: the real solution

Many people have come out and shared their frustrations with those who have bought followers and engagement for there Instagram accounts, causing brands to work with those whom they think are genuine influencers. Big social media company the Social Group (Social Chain), posted a video talking about it is the biggest marketing scam that’s currently […]

Has real journalism died?

In the war against bloggers whatever their niche, Journalism has always been held in high regards. With many people making their names due to their investigative research, winning the ultimate goal a ‘Pulitzer’. We still see the moments of investigative journalism and the expose of corruption, but what about the rest of the profession? Online […]

Has Social Media killed London Fashion Week?

This season for London’s Fashion Week, the BFC has changed the game yet again. Playing the Instagram game, they have changed how they accredit the people who attend Fashion Week. They’ve even created an ‘Influencer’ section on their website, which states their guidelines of who they provide accreditation to for designers and PR to contact […]

Influence vs Following

We hear this term ‘Influence’ a lot within our industry, but what does it really mean? Many people think it means having thousands of followers, I’m wondering myself what it truly means compared to followership. If you take a look at the definition of Influence it literally means “the capacity to have an effect on the character, […]

Something different for Easter this season.

It’s that time of year when we all look forward to a delicious chocolate egg… or two. But what if you could enjoy the same great taste, but in a more fun and creative format? Introducing the Chocolate Tool Set and Chocolate Teapot for The Fowndry. These unique products offer a refreshing new take on […]

What is Click Bait?

More and more publications are relying on shocking one-liners than ever before, what most in the business call click baiting. I understand the premise that it’s supposed to draw in more visitors to read the article to find out what they’re talking about, however, I feel people are becoming tiresome of this marketing technique. The […]

Begin typing your search term above and press enter to search. Press ESC to cancel.

Back To Top
%d bloggers like this: