My place in the Workforce!

Finding what we want to do is a struggling when growing up, we’re given these options to start finding what it is we want to specialise within. Growing up I went through a few job aspirations, not really sure where I fitted in and wondered where my talents really lied. I went through 4 lots […]

Instafakers: the real solution

Many people have come out and shared their frustrations with those who have bought followers and engagement for there Instagram accounts, causing brands to work with those whom they think are genuine influencers. Big social media company the Social Group (Social Chain), posted a video talking about it is the biggest marketing scam that’s currently […]

Has real journalism died?

In the war against bloggers whatever their niche, Journalism has always been held in high regards. With many people making their names due to their investigative research, winning the ultimate goal a ‘Pulitzer’. We still see the moments of investigative journalism and the expose of corruption, but what about the rest of the profession? Online […]

The future and Microchipping

Last year a Wisconsin company announced it was introducing microchipping into its company structure, it has been met with criticism and excitement. The tech firm wanted to start testing out the technology that we use every day but place it into humans, so no more need to carry cash or tech ID badges. The programme […]

Has Social Media killed London Fashion Week?

This season for London’s Fashion Week, the BFC has changed the game yet again. Playing the Instagram game, they have changed how they accredit the people who attend Fashion Week. They’ve even created an ‘Influencer’ section on their website, which states their guidelines of who they provide accreditation to for designers and PR to contact […]

Influence vs Following

We hear this term ‘Influence’ a lot within our industry, but what does it really mean? Many people think it means having thousands of followers, I’m wondering myself what it truly means compared to followership. If you take a look at the definition of Influence it literally means “the capacity to have an effect on the character, […]

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