Instafakers: the real solution

Many people have come out and shared their frustrations with those who have bought followers and engagement for there Instagram accounts, causing brands to work with those whom they think are genuine influencers. Big social media company the Social Group (Social Chain), posted a video talking about it is the biggest marketing scam that’s currently […]

Has Social Media killed London Fashion Week?

This season for London’s Fashion Week, the BFC has changed the game yet again. Playing the Instagram game, they have changed how they accredit the people who attend Fashion Week. They’ve even created an ‘Influencer’ section on their website, which states their guidelines of who they provide accreditation to for designers and PR to contact […]

Influence vs Following

We hear this term ‘Influence’ a lot within our industry, but what does it really mean? Many people think it means having thousands of followers, I’m wondering myself what it truly means compared to followership. If you take a look at the definition of Influence it literally means “the capacity to have an effect on the character, […]

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