The Future of Foundation.

Scrolling through the internet I’m always looking for something that catches my eye, normally I just keep scrolling until I’m bored or find something funny to watch. On this occasion, I came across a video for bareMinerals, which I immediately took interest as they were using technology for their new foundation.

Now I know they are not the first to use this technology, Boots used it for their foundation line. However, what bareMinerals have done is brought that technology directly to the consumer. This way you can do it from the privacy of your own home, no more planning your day so you can find the perfect foundation to match your skin tone. I can hear, so what’s so different about it? Well, it’s a free app, yes you read correctly FREE! Within this app, it uses a special technology that scans your skin to create the perfect match.

Here’s a short graphic of how simple it really is…


Using an intricate algorithm and breakthrough technology, the bareMinerals Made-2- Fit Fresh Faced Foundation Customized by MATCHCo app for iPhone walks users through a series of questions to help her find her exact colour match. It leverages the highly sophisticated Apple camera system and processing power of the iPhone, enabling precise skin tone analysis via a set of simple user scans with the aid of a virtual makeup artist driven by artificial intelligence. “The beauty of this app is you can do this in-store at one of our bareMinerals boutiques with a qualified beauty advisor walking you through the steps or you can do this from the comfort of your home,” says Scalamandre. “Either way your personalized, bespoke foundation will be delivered to you in as little as 72 hours, 100% unique to you and your skin tone.”

Features and Benefits

MADE-2-FIT Fresh Faced Foundation is perfect for all skin types and provides a naturally radiant finish. The weightless formula contains nourishing and antioxidant ingredients including green tea extract, Vitamin E and peptides as well as ceramide, chamomile and white lily flower for an instantly younger-looking, more beautiful you

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